Aston Martin has today released news that it will be creating 750 highly-skilled jobs at St Athan in the Vale of Glamorgan. The 103-year old organisation has always been select in what it does, and has restricted its sales to just over 70,000 cars to date.
As the luxury market becomes ever more demanding however, the company recognises the need to broaden its offering in order to appeal to the younger customer – and to add more female drivers to a traditionally male dominated market segment.
The concept car from last year’s Geneva motor show will arrive in the real world in the guise of an electric 4×4, giving a practial and stylish family oriented option that ticks all the boxes for being environmentally responsible.
The skills needed for producing this high specification vehicle are exactly those which the Investors in Excellence Standard focuses on when it comes to assessing What Matters Most for an organisation. Well-trained people will give the required world class levels of performance for what an excellent organisation delivers, resulting in sustainably satisfied and loyal customers.